Domotics Optimize my landings
CRO · LANDING PAGES · CONVERSION

CRO and landing pages: convert the traffic you're already paying for

We design, measure and optimize campaign-specific landing pages: clear copy, frictionless forms, A/B testing and leads that land straight in your CRM with automatic follow-up.

Optimize your landing pages How it works
+40% average conversionA/B testing, ongoingLeads straight to the CRM
Quick answer

What is CRO?

CRO (Conversion Rate Optimization) is the discipline of increasing the percentage of visitors who take the action you want — leaving their info, booking, buying — through hypotheses, A/B tests and behavioral data instead of opinions. In practice it combines campaign-specific landing pages, copywriting focused on a single action, smart forms, heatmaps, correct tracking and post-lead automation. It's amplified with SEO + AEO to attract qualified traffic and with sales automation so every lead gets followed up instantly.

The problem

You pay for the click, you lose the conversion

You spend on Meta and Google but send the traffic to a generic homepage.
The landing takes 6 seconds to load and half the visitors leave before seeing it.
The form asks for 9 fields and converts at 1%.
Nobody runs tests: the design was decided by taste, not by data.
Leads land in an inbox someone checks "whenever they can".
You don't know which campaign converts because the tracking is broken.
What's included

What the service includes

🎯

Campaign landing pages

One page, one offer, one action — designed in your brand's visual system and loading in under 2 s.

✍️

Copywriting with AI

Messages by audience and campaign, written with AI and edited by humans, focused on a single conversion.

🧾

Smart forms

Only the necessary fields, friendly validation, autofill and conditional logic.

🧪

A/B testing

Hypotheses, variants and continuous tests of headlines, offers and forms.

🛰️

Tracking and heatmaps

Well-measured events (GA4, Meta, Google), heatmaps and recordings to see where people get stuck.

🔁

Post-lead automation

The lead lands in the CRM, gets qualified and receives an instant response — no more forgotten emails.

Use cases

Use cases

B2B LEADSDemos and quotes

An industry-specific landing with a short form and integrated scheduling; the lead qualifies and books in the same flow.

EDUCATIONEnrollments

Pages by program with dates, scholarships and direct WhatsApp, synced with the admissions CRM.

E-COMMERCEOffers and launches

Campaign landings with real urgency and revenue tracking by variant.

EVENTSRegistrations

Two-step registration with automatic reminders so people actually show up.

Process

How we work: 5 steps

Diagnosis

We audit your landings, tracking and current campaign funnel.

Solution design

We define hypotheses, messaging and structure by audience.

Implementation

We design and build the pages with tracking and integrations.

Testing

We launch A/B tests with real traffic.

Measurement and optimization

We measure, learn and iterate every campaign cycle.

Integrations

Tools we work with

Webflow / Framer Meta Ads / Google Ads GA4 / Tag Manager Hotjar / Clarity HubSpot WhatsApp Business n8n / Make Calendly
Benefits

Measurable benefits

More leads on the same ad budget (typical improvements of +40% in conversion).
Each campaign with its own page and number — real attribution.
Loading speed that doesn't hand visitors to the competition.
Decisions based on test data, not boardroom opinions.
Leads handled instantly with post-conversion automation.
Compounding learnings: each test improves the next.
FAQ

Frequently asked questions

What marketing teams ask before optimizing.

Optimize your landing pages
01What exactly is CRO?+

It's the systematic optimization of conversion: analyzing where your visitors drop off, forming hypotheses, testing variants (A/B testing) and keeping what the data proves converts best. It applies to landing pages, forms, pricing and entire flows.

02How many visits do I need to run A/B testing?+

For statistically valid tests, a few thousand visits per variant are recommended. With less traffic, we prioritize high-impact improvements (offer, speed, form) and run sequential rather than parallel tests.

03What platform do you build the landings on?+

Webflow or Framer for iteration speed, or your current stack if you already have one. What matters: fast loading, easy editing and clean tracking.

04What happens to the lead after it converts?+

It lands in your CRM with its source and campaign, gets qualified automatically and triggers an instant response (email or WhatsApp) and assignment to a sales rep. Conversion doesn't end at the form.

05How do you report results?+

A conversion dashboard by page, variant and campaign, plus a monthly summary of the tests run, what was learned and what's next. No vanity metrics: leads, cost per lead and sales.

Your traffic already arrived. Make it convert.

Send us the URL of your current landing: we'll send back an analysis with the 5 highest-impact changes.

Optimize your landing pages hola@domotics.mx
You might also need: SEO + AEO + GEO · Web design and development · B2B sales automation